Thomas Baker
Principal

Tom has more than 25 years’ experience managing successful businesses in print and online media. Most recently, he has led long-term consulting assignments for a number of leading publishers and media companies, focusing on new product development, redefining and relaunching existing products, premium online subscription products, and the successful integration of print and online publishing.

His career in business publishing includes his work as co-founder and VP/general manager of The Wall Street Journal Online (wsj.com), where he led the business startup effort and helped grow the Online Journal into a $60 million business unit and the largest paid news and information site on the Web, with more than 500,000 subscribers. Tom also launched more than a dozen other new print and online products and brand extensions for The Wall Street Journal and Dow Jones, including The Wall Street Journal Classroom Edition, CareerJournal, and products delivered via fax and CD-ROM. He also oversaw the Journal’s national radio news network and Dow Jones’ news syndication and licensing business, and led the effort to create the first company-wide customer database. His experience on the print side of The Wall Street Journal included oversight of its product development, direct marketing, market research, and educational programs. He also served as Senior Vice President/Marketing for work.com, the joint venture between Dow Jones and Excite@Home.

Currently Tom also serves part-time as publisher of Commonweal magazine in New York, a 20,000-circulation biweekly journal of opinion founded in 1924.

Before his years at Dow Jones, he was marketing manager for Carnegie Hall in New York, overseeing all the institution's advertising, communications and subscriber marketing. He began his media career as a reporter at Forbes magazine. He has degrees from Princeton University and the Columbia University Graduate School of Business.

LinkedIn Profile