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We do whatever helps clients launch successful online
product ideas faster
Every assignment we undertake is structured differently - we work in
whatever way helps address your most urgent needs and product decisions. In one case,
we can simply undertake several days' work focused on customer listening and diagnosis; in another case,
we can provide a small team for a somewhat longer period to lead a very
intensive product design, development and launch process.
Our work has included all of the following:
- Customer research and segmentation
to identify high-priority opportunities for product investment, and
to explore pricing and packaging options
- Rapid prototyping of new products
for customer reaction
- Complete business, technology and launch plans for new products
- Assessing the performance and growth
opportunity for existing online businesses
- Finding new advertising, subscription and premium
revenue opportunities
- Developing distribution, syndication and
marketing tactics to increase traffic and revenue
- Testing and improving every aspect of
customer communication, from e-mail to registration and
purchase processes
And we have completed projects in these and other product
categories:
- Consumer news, data and aggregation sites
- Online editions of consumer and B2B magazines and newspapers
- Premium data and information subscription businesses
- Online education and training
- Community and social networking businesses
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