We do whatever helps clients get good online product ideas to market faster

Every assignment we undertake is structured differently - we work in whatever way helps address your most urgent needs and product decisions. In one case, we can simply undertake several days' work focused on customer listening and diagnosis; in another case, we can provide a small team for a somewhat longer period to lead a very intensive product design and development process.

Our work has included all of the following:

• Customer research and segmentation to identify high-priority opportunities for product investment
• Rapid prototyping of new products for customer reaction
• Complete business, technology and launch plans for new products
• Assessing the performance and growth opportunity for existing online businesses
• Finding new advertising, subscription and premium revenue opportunities
• Developing distribution, syndication and marketing tactics to increase traffic and revenue
• Testing and improving every aspect of customer communication, from e-mail to registration and purchase processes

And we have completed projects in these and other product categories:

• Consumer sites focused on original news and data content and news aggregation
• Online editions of consumer and B2B magazines and newspapers
• Premium data and information subscription businesses
• Online community and social network businesses